How Computer Games Encourage Kids to Spend Cash

Gaming has become an integral part of many children’s lives in today’s digital age. With the rise of technology, computer games have gained immense popularity among kids, captivating their attention and imagination. However, the influence of computer games on children extends beyond entertainment. In recent years, concerns have been raised about how these games encourage kids to spend their cash. In this article, we will delve into the world of computer games and explore the mechanisms that drive kids to open their wallets, as well as the ethical considerations surrounding this issue.


Computer games, also known as video games, refer to interactive electronic games played on various digital platforms, including computers, consoles, and mobile devices. These games have evolved significantly, offering immersive experiences, stunning graphics, and captivating storylines. Their ability to engage children for hours on end has made them a multi-billion dollar industry. However, within this industry, a controversial concept known as microtransactions has emerged.

 The Concept of Microtransactions in Games

Microtransactions are small, optional in-game purchases that players can make to enhance their gaming experience or acquire virtual goods. They often involve the purchase of in-game currency, which can be used to unlock additional content, buy virtual items, or gain advantages within the game. Microtransactions come in various forms, such as cosmetic items, character upgrades, or even randomized loot boxes containing unknown items.

These microtransactions have become a significant revenue stream for game developers, as they provide a constant stream of income long after the initial purchase of the game. However, their impact on children’s spending habits and financial well-being has sparked debates among parents, educators, and policymakers.

 The Psychology Behind Microtransactions

To understand why computer games encourage kids to spend money, we must delve into the psychology behind these microtransactions. Game developers employ various techniques to make these purchases appealing and desirable for young players.

One of the key psychological aspects is the concept of in-game currency. By creating a separate currency within the game world, developers establish a dissociation from real money, making it easier for children to spend without fully grasping the financial consequences. This detachment between virtual and real-world currencies can blur the lines for young players, leading them to make impulsive purchases.

Virtual rewards also play a significant role in incentivizing spending. Game developers design their games to offer rewards and achievements, which serve as motivators for players to progress and succeed. These virtual rewards trigger a sense of accomplishment and gratification, creating a desire to obtain even more rewards.

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